WORLD TOURISM DAY 2024
Following on from past years, Italy continues to tackle the major challenge set by the World Tourism Organization (UNWTO): working to make every part of the sector sustainable, inclusive and accessible. Tourism is the social, cultural and economic sector that contributes, perhaps more than any other, to the growth of its many stakeholders. The trips that people take, whether for business or leisure, have significant economic impacts. In addition, contact and exchange between cultures, traditions and ways of life produces virtuous circles that can activate resources and create drivers of development.
2024 EDITION KICKS OFF
This year’s edition will be hosted in Tbilisi, Georgia, and it will focus on the theme "Tourism and Peace," with the aim of directing global attention toward a concrete commitment to peace. Tourism can play a fundamental role as a catalyst for promoting understanding among nations and cultures and for supporting reconciliation processes.
This year, World Tourism Day will be celebrated a few months before the opening of the Holy Door on December 24, with the start of the Ordinary Jubilee 2025.
ITALY: THE WORLD'S FAVOURITE DESTINATION
Once again, Italy sits top of the list of the most visited places in the world. The country's immense cultural heritage and the rich biodiversity of its regions are responsible for the countless traditions that make it famous around the globe. History, art, food & wine and natural beauty entice an ever-increasing number of visitors, who choose to spend unforgettable holidays here.
NOT JUST CULTURE
But Italy's wide range of tourism options also attracts many travellers interested in slow and sustainable tourism.
With more than 5,150 miles of coastline, numerous hiking routes and trails, and countless options when it comes to sports, visitors can discover the country at its most authentic.
Tracks, footpaths and tucked-away roads lead to little-known and surprising protected areas, villages and unusual sights, often rarely visited.
