Overview
The FILA Foundation was born in 2010, with the aim of disseminating and promoting the history and values of the Biella brand. The museum was inaugurated two years later, to meet the need to census, catalogue and archive the brand's historical heritage. From the origins of the first factories to the creation of the iconic logo, from the uniforms worn by victorious athletes to the dresses on the catwalks of the 1980s, and up to what FILA is today. Designed without tactile-visual barriers, the exhibition space is divided into 10 rooms, the first two dedicated to the birth of the company and the brand and the others dedicated to sports and historical advertising campaigns.
