Terra dei Motori

Discovering Italy’s Motor Valley

The Terra dei Motori in Emilia-Romagna is known around the globe thanks to the world-famous car and motorbike industries that were born and are still based there, from Ferrari to Maserati, from Lamborghini to Ducati.

“Italy’s Motor Valley” stretches from Parma to Rimini, with most of the companies located between Bologna, Modena, Cento and Argenta. Alongside factories, there are renowned international racetracks, museums and private collections for visitors to explore.

The area’s mechanical heritage dates back to the early 20th century, when names such as Gian Paolo Dallara, Enzo Ferrari, Ferruccio Lamborghini, the Maserati brothers, Horacio Pagani, Giorgio Tazzari and Antonio Cavalieri Ducati made their mark. Motor enthusiasts are sure to recognise them all at once.

If you love speed and automotive design, a whole world of exciting experiences awaits. You can explore one of the 21 private collections that boast extraordinary pieces, stroll through the delightful halls of the Ducati Museum, the Ferrari Museum or the Dallara Academy, book a visit to tour the Maserati factory, experience the thrill of a lap around a racetrack or indulge in the pleasure of driving a historic car.